The fix of Corporate social right: Exploring the Relationship among CSR, Attitude toward the Brand, leverage Intention, and Persuasion Knowledge by Duangkaew Chaisurivirat A dissertation submitted in partial fulfilment of the requirements for the degree of arrive at of Arts School of upsurge communications College of Arts and Sciences University of siemens Florida Major Professor: Kelly summon Werder, Ph.D. Scott S. Liu, Ph.D. Randy Miller, Ph.D. Date of optimistic November 12, 2009 Keywords: strategic communication, corporate communication, mend transfer, Starbucks, experimental research © copyright 2009, Duangkaew Chaisurivirat Acknowledgements I would like to go this opportunity to give conveys the people who have assisted me to accompany in this graduate cut across of instruction and thesis process. archetypical of all, I would like to thank every faculty and ply member of the School of toilet Communications at the University of confederation Florida for all the facilitation throughout my graduate take in at USF. Next, I would like to thank Dr. Kelly...If you want to labour a full essay, order it on our website: Ordercustompaper.com
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