SERVICE QUALITY IN MAJOR CHAINS SUPERMARKETS AND FARMERS MARKETS The globe of retail trade is traditionally strong and prominent in the Greek economy. Besides that, it is a special field which gives honest scope to the science of marketing. This happens due to the proximity of commercial enterprises with the consumer. In this thesis, we have to examine particularly the sector of supermarkets and farmers markets because they help to the civilization of strategic movements, trade and competition policy. Moreover, they affect a complimentary range of stakeholders and have direct social and economic consequences. The keen competition and the rally of forces to hard cores, have highlighted the service olfactory property at important means of obtaining at the same tone arm clip a competitive advantage in these some(prenominal) sectors. The role of this research is to study the degree of customers cheer by the choice service of supermarkets and farmers markets a nd compargon the differences.
To achieve this goal, articles and books were collected about the forest of services and simultaneously a statistical survey was held by tincture services, using a questionnaire, to evaluate the degree of customers pleasure to major supermarkets and farmers markets, by. The structure of the questionnaire was based on the model of SERVQUAL. The conclusions atomic number 18 of particular interest, especially as regarding the differences between the age groups in the sample. The research findings have practical utility in the administrations of supermarket lineage and farmers markets, in an effort to ensure the maximum possible ! contentment to their customers. Important Terms: service quality, quality dimensions, measuring the quality of customers, satisfaction, carve up of the supermarket, branch of farmers markets.If you want to get a full essay, order of battle it on our website:
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