Strength of Weak ties

Researchers have emphasized that weak ties tend to diffuse ideas or innovation more effectively whereas family stopping point, i.e. strong ties ar marvelous to provide innovative information. However, the list proposed is that family finishs (strong ties/close-knit networks) argon adequate to(p) of innovation but when lead by a magnetized leader. With the chance upon aim to justify the above argument, triplex key concepts of creative management ar applied to an plaque (case study) voluminous in value innovation. The three main concepts discussed are grisly ocean schema (Kim and Mauborgne, 1999; 2005; Schnaars, 1994; Vandermerwe, 1993; 1995), magnetised leadership (Conger and Kanungo, 1987; Daft, 2006; put up and Howell, 1992; Klein and House, 1995; OConnor et al, 1995) and family gloss focusing on close-knit networks and strong ties (Brass, 1995; Burt, 1992; crossing and Gioia, 1995; Granovetter, 1973; Kilduff and Tsai, 2003; Rogers, 1983; Trompenaars and Hampden- Turner, 1997). The argument (key aim) and concepts are enriched further with example from chosen constitution (case study), Tata assemblage. The pieces 6th most innovative company, Tata Group is a family culture organization and under the leadership of rattan palm Tata (a charismatic leader) launched one of the worlds most innovative reaping Tata Nano in January this year (Economic Times, 2008).

Defined below are three chosen concepts, blue ocean strategy, charismatic leadership and family culture (focusing on strong ties/close-knit networks). Given todays realities, certainly competition is important for a firms success but doing the same thing bette! r is no longer good enough for wooing, winning, and retaining customers (Vandermerwe, 1995, p.79). The blue ocean strategy involves not competing, but making the competition irrelevant by creating a new market space where there are no competitors (Kim and Mauborgne, 2005, p. 106). The second concept is charismatic leadership, according to OConnor et al (1995, p.531) a...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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