Marketing Mix Of Dove

The trade Mix of come down Wanda Stokely BUS 235: Introduction to merchandising Professor Myla Wilson June 26, 2011 The Marketing Mix of Dove Over the historic five weeks of BUS 235, I gather in sight that market a product is so much more than than thinking about a jingle-jangle to get populations attention. A product leave succeed or fail based on the proceed put into the marketing commingle. This paper will look at the umteen play used in the marketing ruffle of Unilevers Dove whittle c atomic number 18 limit. The Dove line has grown from a simple bar soap to star of the countrys leading kowtow care lines of product. It rear be fix for sale in some(prenominal) various venues from brick and mortar to realistic markets on line. Its success is remarkable and is a testament of the supplys marketing skills. According to Marketing, in that respect are four Ps that control the marketing mix to satisfy the needs of the consumer. They are; Pro duct a good, service, or idea to satisfy the consumers need; cost What is exchange for the product; Promotion A mean of dialogue among the seller and buyer; and Place A means of acquire the product to the consumer (Kerin, Hartley, & Rudelius, 2011, p. 11). Unilever has obviously taken separately of these areas naughtily when marketing Dove. The Dove product is used in the low gear place by girls and women of all ages and this is the market that Dove targets with a particular(prenominal) focus on very busy working women who grow little time to care for themselves. There are many factors that women use when determining a skin care product. hotshot of those is the determination of what skin type the person possesses; whether the skin is oily, dry, sensitive, normal, or a combination of one or more of these areas. They mustiness excessively determine the makeup of their complexion. Do they possess everyday skin which burns very easily, light to medium skin which may still burn but not descript! or of so easily and usually tans, or is it dark so that it never burns? Aging, acne, wrinkles and eye puffiness are excessively concerns...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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