Empirical Analysis of Internet User in Dhaka City Free Essays

Exact investigation of web client in Dhaka city BY Md. Faisal BBA (Studying) fourth year Major in International Business Faculty of Business Studies University of Dhaka Email:faisal. ib15@gmail. We will compose a custom paper test on Observational Analysis of Internet User in Dhaka City or then again any comparative theme just for you Request Now com Customer Analysis A poll review strategy has been utilized to dissect the client of internet providers in Dhaka city. We essentially attempted to discover the level of web client, utilizing design, nature of consumption, fulfillment level, and the open door for another business to go into the market. The level of web client in Dhaka City Among all respondents of our overview, 78% individuals use web and the rest 22% don't utilize web. This is given in the accompanying diagram: Figure1. 1: The level of web client in Dhaka City From the above figure, we can without much of a stretch comprehend the level of web client in Dhaka City. Among all 78%user, dominant part are understudies, representative, and private worker. Then again among all 22%non client, greater part are government worker, little and medium (SME) entrepreneur. Utilizing design There are numerous internet providers supplier in Dhaka City that give diverse web bundle. Accordingly the utilizing example of individuals is unique. Utilizing example can be separated into the accompanying classes: A) Forms of web utilized by the individuals B) Brand inclinations C) Package inclination A) Forms of web utilized by the individuals Internet can be isolated into various structures. These are: (A1) Broadband web (A2) Wireless Modem (A3) Mobile Internet (A4) Wi-Fi In Dhaka city, individuals utilize various types of web. The graphical figure of various structures utilized by the individuals is given underneath: Figure: 1. 2 Forms of web utilized by the individuals (%) The figure (1. 2) shows that 74% individuals utilize remote modem, 17% utilize broadband web, 7%use versatile web and 2% use Wi-Fi. This figure obviously makes reference to that individuals favor remote modem over broadband web. The reasons are the accompanying: (1)Wireless modem web gives preferred speed over broadband. (2)Low association Cost (3)Prepaid bundle (4)Suitable for both Desktop PC and the Laptop The individuals uniquely the college understudy have the office to utilize Wi-Fi. The Wi-Fi inclusion territory is exceptionally restricted in Dhaka City. A few people likewise utilize versatile interne B) Brand inclinations Many organizations in Dhaka city give internet providers. These are the followings: A)Broadband Services supplier B)Banglalion Wimax C)Qubee D)Citycell E)Airtel F)Robi G)Banglalink H)GP People utilize Different Brand. Brand inclinations are appeared in the accompanying diagram: Figure: 1. 3 Brand Preferences The above figure shows that 17% individuals utilize broadband internet,30%use banglalion wimax,23%use qubee,7. 5%use citycell ,2. 5%use airtel,and20. 51%use Grameenphone (GP) web. We can say from our overview that main two brands are banglalion and qubee. Others are the broadbandservics supplier, GP, citycell and the airtel. C) Package inclination There are numerous sorts of web bundles are accessible . Individuals utilize distinctive bundle dependent on their interest, cost structure, and brand inclinations. The accompanying diagram shows the various bundles utilized by the individuals: Figure: 1. 3 bundle inclinations According to the figure 1. 3, unmistakably 43. 5%people utilize boundless bundle, 7. 39%people use web minipac, 5. 51%people utilize a bundle that has confinements of more than 800MB. 35. 56% individuals utilize 800MB-1GB bundle, 7. 69% utilize 1-2. 5GB bundle. What's more, 2. 56% utilize other bundle. Essentially businessperson and rich individuals lean toward boundless bundle. Then again understudies and low salary bunch typically lean toward the remainder of the bundle. So 56. 5% don't incline toward boundless bundle. So the internet providers supplier of Dhaka city must be cautious about this issues while growing new bundles. 3. 3: Nature of Expenditure for utilizing internet providers can be separated into two sections. These are: 1. Starting Connection Charge 2. Month to month utilizing charge 1. Starting association Charge: If anybody needs to utilize internet providers, first they need to pay for their association. Association charge differs from organization to organization. In Dhaka city the scope of association charge is BDT 1000-3500. 2. Month to month utilizing Charge: Monthly utilizing charge relies upon the web bundles which are utilized by the web client in Dhaka city. The accompanying table shows the month to month for various bundles: Packages Monthly Payment UnlimitedMore than 1000 taka Minipac internetLess than 250 taka 450MB-800MB250-300 taka 800MB-1GB300-350 taka 1GB-2. 5GB350-600taka 2. 5-5GB600-750taka Table 1. 1: Monthly utilizing charge From table 1. 1 we have discovered that there is a connection between's the web bundles and regularly scheduled installment. At the point when the utilizing volume expands the month to month consumption likewise increments. 3. 4: Satisfaction level When the individuals were asked whether they fulfilled or not about their internet providers, greater part answered that they are not fulfilled. The accompanying figure shows the fulfillment level of the web client in Dhaka city: Figure 1. 4: Satisfaction level of the Internet User in Dhaka City The above figure shows that 71. 79% web clients are disappointed with their present bundle. The rest 30. 76% are fulfilled. The fundamental reasons of Dissatisfaction are the moderate perusing and download speed. From our review, we found that 96% individuals get perusing speed under 256kbps. Just 4% individuals get perusing speed more than 256kbps. If there should be an occurrence of download speed, 30%people get speed under 20kbps. 35. 89% individuals get the speed which range is 20-50kbps. 30. 6% individuals get the speed which range is 50-80kbps. Also, 5. 12% individuals get speed more than 100kbps. In view of these moderate speeds the web client needs to spend long time to download anything from web. It additionally expands their chance expense. So they are disappointed. Open door for another business to go into the market: †Å"Is there any open door for another business to go into the market? † the appropriate response is yes. The accompanying contentions bolster this answer: Among all respondents of our overview, 78% individuals use web and the rest 22% don't utilize web. The client rate is high. So we can say that the market is potential. Request is there. Through examination this interest, another firm can go into the market. At the point when the individuals were asked whether they fulfilled or not about their internet providers, 71. 79% answered that they are not fulfilled. Yet at the same time they are utilizing internet providers. They need to show signs of improvement. All will favor rapid internet providers. Around 67. 85% individuals proposed to have boundless bundles and they are prepared to pay on a normal 750 taka for every month for their bundles. Around 32. 15% individuals recommended having least 3GB web bundles and they are prepared to pay on a normal 350 taka for each month for their bundles. They are prepared to switch their administrations if any organization can fulfill their interest. In the event that another firm can imagine that they will fulfill the requirements of the client, they can without much of a stretch go into the market. The market is extremely potential. Numerous individuals don't utilize web in light of their low pay level. The cost of work station or a PC is high. In any case, as of late Bangladesh has delivered its own PC and journal at progressively sensible costs. The brand name is DOEL. Still now it isn't accessible in the neighborhood showcase. As of late our administration has said these PC and note pad will be accessible in the market as right on time as could reasonably be expected. At the point when these will be accessible in the market, the PC client will be expanded. Accordingly the web client will likewise be expanded. So it will end up being an open door for another business to go into the market. The need of data is expanding quickly. Web is the significant wellsprings of data. Expanding data needs can be a significant open door for another business to go into the market. The utilization of web to showcase, sells, advance, or purchase an item or administrations are expanding quickly. This might be another open door for another business to go into the market. Instructions to refer to Empirical Analysis of Internet User in Dhaka City, Papers