TO CREATE A MARKETING PLAN FOR NEW PRODUCT OR SERVICE PowerPoint Presentation

TO CREATE A MARKETING PLAN FOR NEW PRODUCT OR SERVICE - PowerPoint monstrance ExampleMany facets of the marketing plan such as the pricing gain are expatiate below, including strategic analysis of competitors, internal and external strength, weaknesses along with opportunities and strengths etc. promotional plan, marketing mix, competitive advantage and launch strategy.Ponds Soft and Smooth is a deep cleansing, exfoliating face slipstream which is non only gentle to sensitive skin, but very thorough in cleaning out diddlyshit and oil from every pore on your face. Soft and Smooth guarantees to leave you feeling fresh and cheerful.The cheerful easy pump packaging allows the user to simply push the top of the container and get your face wash instead of flipping a cap, pouring it out and capping the bottle again with soapy hands.Soft and Smooth is bent for a spring launch(towards the end of February), whereby there go forth be a fleecy launch in many popular malls followed by a full blown dominating presence as the primary(prenominal) launch on shelves in supermarkets and departmental stores around summer(beginning of May).Smooth and Soft face wash depart be the solitary face wash related product offering in the companys portfolio of products. However, given ample time and growth, the company plans on expanding its line of face wash with more spare purpose face washes instead of a one-for-all product.The promotion plan entails a first time customers push away of 30% if purchased in the soft launch activity zone. The product will be showcased at the cellar of two prominent malls in the metropolis along with banners, decoration, flash mob, gift hampers and other awareness-creating activities.The launch will take a multi-tier approach. Spring will usher in awareness activities as part of the soft launch, where a hired brand activation company would be responsible for showcasing the product in different shopping malls and busy shopping districts through exhibitions, kiosks, and various other